“We’re not an agency. We’re the team that executes with you. We don’t hand off decks. We build alongside you. Strategy, execution, results. That’s the only way we work”
We build it like it’s ours
35 years of combined corporate and
entrepreneurial experience, and a proven
track record driving business growth
Johanna
Laura
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JOHANNA RIVERA
Co-Founder & Strategy Lead at Business ProFormula.
Johanna Rivera brings over 20 years of leadership in strategic marketing and business growth to her role as Co-Founder of Business ProFormula. She has successfully led strategic initiatives for global brands and multi-market organizations across the Americas, driving revenues near $1 billion annually. Her approach combines innovative thinking with a deep understanding of market dynamics to forge actionable, effective strategies.
LAURA PAZ
Co-Founder & Execution Lead at Business ProFormula.
Laura Paz is a dynamic execution strategist with over 16 years of experience in leadership roles, specializing in market penetration and consumer engagement with global brands. In these roles, she significantly improved market strategies and customer engagement. Her expertise is rooted in leading cross-functional teams to surpass business objectives. Her hands-on approach ensures that strategies are not only devised but also effectively executed, delivering tangible growth.